CPG BRAND

THE BONES & CO. PET FOOD

Creative Direction
Branding
B2B Web Design
Packaging Design
Product Development

THE CHALLENGE

The Bones & Co. Pet Foods is a pet food company handcrafting ketogenic food and treats for dogs and cats.

The challenge was to create a bold and colorful brand that stood out in on the shelf and in freezers. They wanted the brand to be able to expand and scale to multiple product lines and SKU’s and consistently communicate the benefits of a keto diet for pets.

As well as designing their brand, logo and building their website, I also developed a visual identity for their packaging that attracted pet parents.

THE BRAND

b&c_primary_dogsandcats.png

b&c_new_circle_color.png

b&c_new_circle_black.png

THE PACKAGING

B&C_BullySticks_Front.png

B&C_ChickenBreasts_Front.png

B&C_Minnows_Front.png

THE RESULTS

Brand Evolution + Expansion

15+ Product Line Extensions

300% Pet Store Growth